Vidal Sassoon and his haircuts

In the photos from the late 50s, all the women look alike. Same makeup and of course hair. The young and arrogant barber Vidal Sassoon made a revolution comparable in destructive power of influence to that arranged 30 years before him by Mademoiselle Coco.

And if she freed women from corsets, Sassoon also freed them from the hair helmet they all wore.

In the early 60s, this descendant of Ukrainian immigrants, who was born and raised in the poorest part of London, introduced the world to his famous modernized “bob” of the thirties – the Five Point haircut. Clear lines that emphasize the geometry of the face, without a gram of varnish – a revolution!

Vidal stigmatized complex designs and preached a completely new approach to hairstyling.

First, a good haircut should “work” on its own, without any styling products. Secondly, it must take into account the individual characteristics of a particular woman, it is impossible to create a universal form that will suit everyone. Thirdly, the art of a hairdresser is similar to the art of an architect: it is important to understand form and work with lines without copying the structures of others.

Vidal Sassoon built his famous haircut according to certain anatomical landmarks (points) – bangs, nape, etc., paying close attention to the hairline, the geometry of the nape and the angle at which the client’s hair was cut.

Sassoon’s philosophy is “healthy shape and natural glow come first!” – unexpectedly found support among the masses: they appreciated the advantage of hair that moves with its owner.

This philosophy formed the basis of the concept of the salon, which Vidal Sassoon opened first in London and then in America. The slogan that the master himself came up with – “If you don’t look good, then we don’t look good” (“If you don’t look good, we don’t look good”) – liked the customers who wanted a change and already in 1965 The New York Times called Sassoon “The Beatles of Hairdressing!”.

And this, by the way, can hardly be called an exaggeration – the style of the 70s was largely created by this man.

However, the story of this amazing man is not so much like a fairy tale. The rise that followed the invention of the Five Point Cut and brought Sassoon fame and fortune ended with the end of the Disco era. In the mid-80s, the glamor was replaced by the punk culture, the neat bangs and the nape of the neck became obsolete.

The line of hair shampoos and conditioners that was invented and patented by Vidal Sassoon was sold to Procter & Gamble.

The international monster squeezed everything possible from the glory of the aging legend and defunct the brand, not wanting it to compete with the main line – Panten ProV.

In 2004, Vidal Sassoon tried to challenge the company’s marketing decision to destroy the brand through the courts, but the court lost, because by then he no longer had rights to the brand that bore his own name for a long time. The salons didn’t do too well either, and by the end of the 90s some had to be sold and others closed.

Despite the fact that Vidal Sassoon was obsessed with a healthy lifestyle, his last years were overshadowed by a serious illness.

Cancer diagnosis, business failures and real oblivion – along the trajectory of a parable, life brought him back to his original positions. In 2010, the documentary “Vidal Sassoon” was released, which told about the fate and achievements of this man, but comments from bloggers and journalists in the spirit of “God, is he still alive?!” did not add optimism to the aging star.

Vidal Sassoon died at the age of 84 in New York, the city that made him a legend and then simply forgot about him.